stop doing,
start daydreaming

Can you discipline daydreaming?
As my final BA project, I design an activity book/journal to illustrate how daydreaming could be a form of creative problem-solving. Called “Stop Doing Start Daydreaming”, this journal included a set of random activites pertaining to daydreams, and helped analyse them, thus creating one’s own idea bank.

TYPE: EDITORIAL, DESIGN RESEARCH

a lapse in attention can shift attention from external world to internal mentation ☞ brain supplies inner dialogue where we aren’t “busy” ☞ humans spend nearly all their time in some kind of mental activity; daydreams, reveries, internal monologues, imagery, dreams ☞ freely following our minds may lead to a “eureka!“ moment ☞ provides self-exploration and
assists us in sizing up the real world ☞ evolved specifically to become a species that daydreams

As promotional collateral, a set of posters were created which were circulated online via Facebook and prints across the college campus. To encourage sharing one’s daydream, a set of postcards were also created, which were attached at the end of the activity book. At the showcase event of Stop Doing Start Daydreaming, activity sheets were handed out to interested people who viewed the book. That way
the users got to experience a few activites out of the
many on this book based on daydreaming.

© Aakriti Khurana unless credited otherwise. Do not reproduce images without permission.